Our Lady of Guadalupe Is a Powerful Symbol of Mexican Identity. … It marks the date in 1531 when the Virgin Mary purportedly appeared to an indigenous Mexican, in the last of several apparitions. Designed to protect frame top tube, down tube, seat stays and chainstays with 8 pieces in total. Fits all bikes. Eliminate paint chips and scuffs to all protected areas. The Story We are a small bike company created by riders, for riders. We ride our bikes every day, that’s why we offer the best universal and easy to install frame protection. Alongside our classic clear protection kits, we also have loads of designs so you can choose the right one for your style. #DOYOUEVENDRIFTBRO This hashtag was introduced to us by MTB legend and photographer Gary Perkin. After a couple of very special days shooting in Chile, Gary and Iago came up with a photo of a drift never seen before. The photo started to float around the internet with the hashtag and started to get a lot of attention. This led up to the moment we had to choose a name for our brand, and it became pretty easy to choose it: Do you even drift bro? Which once shortened it became: DYEDBRO.