Steve Smith, born in Cassidy, British Columbia has been arguably the most prolific and influential Canadian Downhill racer. A driven athlete and fierce competitor, Smith was humble and grounded off the track. He was a remarkable influence to all young and aspiring Canadian gravity racers and others around the world. Designed to protect frame top tube, down tube, seat stays and chainstays with 8 pieces in total. Fits all bikes. Eliminate paint chips and scuffs to all protected areas. The Story We are a small bike company created by riders, for riders. We ride our bikes every day and know just how much abuse they go through. That’s why we offer the best universal and easy to install frame protection. Alongside our classic clear protection kits, we also have loads of designs so you can choose the right one for your style. #DOYOUEVENDRIFTBRO This hashtag was introduced to us by MTB legend and photographer Gary Perkin. After a couple of very special days shooting in Chile, Gary and Iago came up with a photo of a drift never seen before. The photo started to float around the internet with the hashtag and started to get a lot of attention. This led up to the moment we had to choose a name for our brand, and it became pretty easy to choose it: Do you even drift bro? Which once shortened it became: DYEDBRO.